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About FMCG
FMCG (Fast-Moving Consumer Goods)
These are high-volume, low-cost products sold quickly.
If your business category similar to the following:
- Groceries
- Toiletries
- Household items
- Packaged food & drinks
Brands like Golden Flavours, Nestlé, Unilever, and Procter & Gamble operate in FMCG.
Key industry traits:
- High sales volume
- Low profit margin per item
- Frequent repeat purchases
- Mass distribution
About F&B
F&B (Food and Beverage)
This focuses specifically on food and drinks — either manufacturing or service.
It includes:
- Restaurants
- Cafés
- Catering
- Beverage brands
- Food production
Examples:
- Out Of Nowhere Kitchen
- Tonala Mexican Food
- Jollibee
- Coca-Cola
- San Miguel Corporation
Key industry traits:
- Can be retail (restaurants)
- Can be manufacturing (processed food)
- Often higher margins than general FMCG
F&B
About Store
Store
- More common in the Philippines
- Sounds more formal / corporate
- Often used for small or bigger retail businesses
Examples:
- SM Store
- Apple Store
- Accessories Store
- Jewelry Store
- Pharmacy Store
Feels structured, branded, scalable.
Store
About Hospitality
Hospitality
- More common in the Philippines
- Sounds more casual / fun / booking
- Often used for beach, resort, hiking, travel, tour, museum or park
Feels structured, branded, scalable.
Hospitality
About Shop
Shop
- More common in the Phililppines
- Sounds more casual / small / local
- Often used for independent businesses
Examples:
- Repair shop
- Barber shop
- Gift shop
- Vulcanizing shop
- Electronics shop
Feels community-based and personal.
Shop
About Professional
Professional
- More common in the world of online
- Sounds more creative/ technical / influential
- Often used for independent businesses, influencers, vloggers/bloggers or professional services
Examples:
- Ticketing services
- Freelancers/VA
- Consultancy
- Social Media services
- Accounting firm
- Shariah/Legal services
- Halal services
- Marketing services
- SEO Specialist
- Hosting provider
- Designer
- Architect
Feels community-based and personal.
Professional
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